Coach Profile

Meet one of our amazing coaches!


Ad Boon

Executive Coach

Ad has been a Senior Vice President at three multinational companies (Technology, Healthcare, and Aviation), and his experience includes 25+ years working with businesses in the areas of executive coaching, team development, leadership development, transformation management, and change management.

His aim is for his clients to grow personally, accelerating their development, and transition to new roles, greater responsibilities, or changing environments.

Ad has a Masters Degree in Business Administration, with a specialization in Strategic Human Resources. He holds an ICF Coaching Certification. Ad is certified in MBTI and Multi Leadership Questionnaire (MLQ) facilitation, Best Self methodology and Meditation, and the Korn Ferry Leadership architect program. Ad has lived and worked in Europe, the United States and Asia, and is currently based in Amsterdam.